{"product_id":"etb-hair-colorverse-ammonia-free-vegan-permanent-hair-color-100-ml","title":"ETB Hair Colorverse Ammonia-Free \u0026 vegan Permanent Hair Color, 100 ml","description":"\u003cp\u003eProfessional permanent hair color – ammonia-free \u0026amp; vegan, available in 70 shades More than ammonia-free. Above expectations.\u003c\/p\u003e\n\u003cp\u003eETB Hair Colorverse Ammonia-Free \u0026amp; vegan Permanent Hair Color, 100 ml is a professional, ammonia-free oxidative hair color system developed and manufactured in Italy, built on the logic and high quality standards of the ColorVerse color system.\u003c\/p\u003e\n\u003cp\u003eIts purpose is to provide a stable, well-planned professional alternative when the technical decision calls for an ammonia-free solution.\u003c\/p\u003e\n\u003cp\u003eThe 70-shade color palette allows precise tonal construction, reliable 100% grey coverage and balanced color longevity. Color results develop in a controlled manner, are predictable and easily reproducible in everyday salon practice.\u003c\/p\u003e\n\u003cp\u003eAt the core of this advanced formula lies 3+1 Protect Technology – an integrated protective approach that supports hair structural stability and hydration throughout the entire oxidation process, enables controlled pigment performance, and takes scalp comfort into account.\u003c\/p\u003e\n\u003cp\u003eThis technological background provides the professional confidence that makes ammonia-free hair coloring a conscious and assured choice.\u003c\/p\u003e\n\u003cp\u003eNot 1. Not 2. 3+1!\u003c\/p\u003e\n\u003cp\u003e3+1 Protect Technology – technological background\u003c\/p\u003e\n\u003cp\u003e1\/ Bond Reconstruction Support of internal hair structure stability during oxidation.\u003c\/p\u003e\n\u003cp\u003e2\/ Color Shield Antioxidant and UV protection system designed to preserve color depth and tonal clarity.\u003c\/p\u003e\n\u003cp\u003e3\/ Hydra Balance System Hydration-focused system for a balanced hair surface.\u003c\/p\u003e\n\u003cp\u003e+1 Scalp Defense Ingredient combination designed to respect scalp comfort during chemical services.\u003c\/p\u003e\n\u003cp\u003eWhat does this mean for the stylist?\u003c\/p\u003e\n\u003cp\u003e· precise, planable color construction based on the ColorVerse logic\u003c\/p\u003e\n\u003cp\u003e· reliable 100% grey coverage within an ammonia-free system\u003c\/p\u003e\n\u003cp\u003e· clean tones and stable color retention\u003c\/p\u003e\n\u003cp\u003e· smoother hair surface and balanced hair feel\u003c\/p\u003e\n\u003cp\u003e· professional freedom within the ColorVerse universe\u003c\/p\u003e\n\u003cp\u003eWhat is the formula free from?\u003c\/p\u003e\n\u003cp\u003e· ammonia\u003c\/p\u003e\n\u003cp\u003e· silicone\u003c\/p\u003e\n\u003cp\u003e· resorcinol\u003c\/p\u003e\n\u003cp\u003e· animal-derived ingredients\u003c\/p\u003e\n\u003cp\u003e· animal testing\u003c\/p\u003e\n\u003cp\u003eActive ingredients – functional and protective roles\u003c\/p\u003e\n\u003cp\u003eThe ETB Hair ColorVerse NO AMM HCC formula is built on targeted, professionally justified ingredients that not only support hair structure and hydration, but also provide protection for both hair fiber and scalp during the coloring process:\u003c\/p\u003e\n\u003cp\u003e· COLORCOMPLEX – a complex active ingredient system that supports internal hair structure stability during oxidation while providing a protective (shield) function to support pigment performance and color stability\u003c\/p\u003e\n\u003cp\u003e· Organic fermented oat – supports scalp comfort and hydration balance, especially during chemical services\u003c\/p\u003e\n\u003cp\u003e· Hyaluronic acid-inspired hydration system – supports surface balance, moisture retention and light-reflecting capability of the hair\u003c\/p\u003e\n\u003cp\u003eThe vegan, consciously formulated system delivers the professional performance expected from ColorVerse, while meeting the compositional expectations of modern salons.\u003c\/p\u003e\n\u003cp\u003eETB Hair ColorVerse permanent professional ammonia-free \u0026amp; vegan hair color does not replace – it complements: a carefully engineered, professionally stable ammonia-free color system for professional hair coloring.\u003c\/p\u003e\n\u003cp\u003eETB Hair ColorVerse permanent professional ammonia-free \u0026amp; vegan hair color offers Italian quality, a conscious formula and a professional color system within an ammonia-free approach.\u003c\/p\u003e\n\u003cp\u003eA system that does not limit, but creates space for color, professional decisions and creativity.\u003c\/p\u003e\n\u003cp\u003eColor Your Universe! 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